Boost user engagement with India’s leading cashback platform. Secure, real-time, multi-channel reward management for MSMEs and retail businesses.
Moby Cashback is a scalable platform designed to deliver instant cashback and vouchers across online stores, offline retail outlets, and eateries. The project focused on unifying fragmented reward systems, automating wallet management, and enabling seamless multi-channel integration, ensuring a consistent and secure experience for both users and partner merchants.
The platform leverages a high-performance architecture capable of handling tens of thousands of daily transactions with sub-second API response times. Key features include real-time reward processing, secure voucher redemption, multi-platform support (web, mobile, PWA), and analytics dashboards, making it an ideal solution for MSMEs looking to modernize loyalty programs, prevent fraud, and enhance customer engagement.
Business Challenge
Scaling Moby Cashback required addressing operational and technical challenges. Instant cashback across online and offline channels needed real-time reward processing, secure voucher redemption, and high-concurrency wallet management. The platform had to work seamlessly across devices and as an embedded Mini App in partner apps. Without a performance-optimized, fraud-resistant architecture, transactions risked delays, inconsistent experiences, revenue loss, and reduced partner trust.
The base platform handled basic cashback functionality but lacked scalability, real-time processing, and white-label PWA integration. Fragmented workflows, slow updates, and weak security caused delays, inconsistent experiences, and limited partner adoption.
Users weren’t informed instantly about rewards, reducing engagement and satisfaction.
Reward calculations, wallet updates, and redemptions delayed, affecting experience.
Lack of dashboards and insights made monitoring growth, fraud, and adoption difficult.
Within 1 Year of implementation, the cashback platform transitioned from fragmented manual tracking to real-time operational control. Reward processing, wallet management, partner integrations, and notifications began operating on a unified system, reducing delays, errors, and improving consistency across all channels.
Fraud risk decreased, user experience improved, and leadership shifted from reactive issue handling to data-driven, performance-focused decision-making. Partner adoption and scalability increased without additional overhead or operational complexity.
ms Average API Response Time
Increase in User Registrations
Faster Partner App Integration
Reduced Server Billing
